The brand approached me to create a customized website to represent the brand's ethos and showcase their statement pieces in a modern, impactful platform. I chose Framer as the platform to create the website since the idea was to give the client full control over their design and content. Framer's CMS powers the entirety of the site, allowing them to make changes to the home, collections and products on-the-fly, with a user-friendly administration system. The website features smooth animations to showcase their products and brand, letting their exquisite photography work to be the protagonist of the site.